RETAIL STORE & MARKET SOLUTIONS
In lighting systems to be built for retail stores and markets, high brightness levels and flexible arrangements become important. In these areas, it is ideal to draw energy costs to a minimum level while creating attractive shopping atmospheres with lighting planning suitable for store architecture.
Lighting is one of the influential elements that make the shopping experience in a store interesting and memorable. It fulfills important tasks from directing users inside the store, bringing the products to the foreground with the appropriate light, to telling the identity of the store and increasing sales indirectly. Lighting, which is an integral part of the store architecture, redefines space boundaries, extending customers’ stay in the store and supporting consumption activity.
The lighting design that is tailored to the sector the store is operating and the message it wants to reflect will help the products be exhibited with a suitable background for sale. Therefore, the brand image is reinforced. Attractive shopping environments are created by using different lighting techniques on a region based in the store, and ensuring the maximum lighting quality and energy saving at the same rate is important.
In stores where high light levels and flexible arrangements are crucial, the energy used for lighting becomes important. In these areas, products with high lumen output and high lm/W should be preferred in order to install an energy efficient system. LED systems, which can also be integrated with smart control systems, allow energy costs to be reduced not only by creating scenarios but also by dimming. The initial investment costs, maintenance-operation costs and recycling time of the installed system should be calculated. Controlled use of energy can be achieved with smart measurements made in stores and energy monitoring systems established.
In supermarkets, a lighting plan should be made where products are put to the foreground with efficient use of light. In these areas, which are used most of the day, the total efficiency and energy consumption of the lighting system become important. In markets where food and beverages and daily fast moving consumer goods are sold, it is important to create attractive shopping atmospheres for customers as well as product variety, product quality and service. The systems arranged parallel to the rack layout corresponding to the spaces between racks illuminate racks vertically with advanced optics as well as offering economic solutions. In this way, a lighting system can be installed where the light is not lost in unnecessary areas and the products are brought to the forefront. In these systems, markets can be illuminated with fewer luminaires than general lighting systems.
In areas where accent lighting is required, such as rack heads, special discount stands, the lighting system can be supported with the aid of the rayspots. It is generally preferred to establish a special lighting system in the areas used especially for the sale of fresh vegetables, fruits, meat and delicatessen products, bakery products, fish and seafood products by differentiating ceiling systems. In addition, cold storage shelves where the self-service packaged products are placed and deep freezer areas are also specially illuminated based on the market layout.
As the number of luminaires increases in markets with large square meters, the total amount of energy consumed for lighting becomes important. It is possible to reduce the energy expenditure by regional dimming, which is dependent on busy hours at different times of the day.
FOOD LIGHTING IN SUPERMARKETS
It is possible to display the products with more suitable lighting systems specially designed for the fresh food departments in supermarkets. LED systems extend the shelf life of these products as they do not contain UV and IR radiation compared to conventional systems. It is possible to make products more attractive with accurate lighting in fresh food departments, which are important for customers’ market preferences. In addition to protecting the freshness of the products for a long time, the vibrant appearance of colors always attracts customers. According to many customers, “quality” is equivalent to the importance that the supermarket attaches on these products. Fresh and unprocessed foods such as vegetables and fruits are extremely sensitive to UV (ultraviolet) and IR (infrared) rays. While UV rays cause products to deteriorate, IR rays cause fresher products to become overripe and drier.
LED lighting solutions do not include these two beam types and can double the shelf life of fresh products. This is the most obvious economic measure in the sale of fresh vegetables and fruits. It is also possible to display food products under a more suitable light by customizing the color spectrum of the light source based on different color properties of the food products. EAE Warm, Meat, Fresh and Cool product family has been developed to meet the needs of supermarkets in this area.
BUILDING AND TECHNOLOGY MARKETS
The lighting system in the building and technology markets should support the simple and understandable structure of the space organization. LED systems, which can be integrated with smart control systems, allow energy costs to be minimized. Building markets can respond to the needs of both end-users and the companies serving the end-users through a wide range of products, competitive pricing policy and services. The products widely ranging from processed and semi-processed construction-building materials of different sizes, home-decoration items to plant and garden-arranging materials are displayed in large square meters. The space organization where the shelves are places around a large main corridor should be clear and understandable, which should be supported by the lighting system. Linear systems that allow both general lighting as well as inter-shelf lighting can be preferred for shops with high, low shelves and wall units according to the product properties.
Flush-mounted or or stalactite products are used in technology markets depending on the ceiling system. In areas where low shelves, wall units and island display counters are located, it is ideal to prefer lighting systems that do not create glare on brightly painted surfaces. In these stores, a high brightness level and a homogeneously distributed lighting give the impression that the prices are economical and competitive, while the relatively low brightness levels that the light concentrates on in certain areas give the impression that the prices are high.
The energy used for lighting in stores that do not receive daylight and occupy large space is important. Depending on the busy hours during different times of the day, it is possible to reduce the energy costs through the regional dimming. Energy savings can be achieved by keeping the lux level constant with constant light control in stores that have roof windows receiving daylight.
A successful atmosphere in clothing stores can only be achieved through a harmonious combination of concept, architectural design and lighting solutions. In addition to providing the desired dramatic effect of the lighting system, it is important to provide a long lasting and energy efficient solution.
Clothing stores are the areas where the ambience and brand identity are foregrounded as a concept. Areas such as showcase, entrance area, vertical and horizontal display units, shelves, dressing rooms, etc. in a store, are defined by lighting systems integrated with architectural details and furniture for different lighting needs. In addition to general lighting, it is possible to establish a balance between the distribution of light and the use of volume in places where needed. Brightness levels can be kept high to direct people to the areas that need attention or have functional in stores. Spots that can be mounted on a rail are advantageous in terms of flexibility in case of any change in the shop display layout. According to the architectural design, in-duct or flush-mounted steerable spots suitable for suspended ceiling systems may be preferred.
In these areas with high Lux levels, the energy used for lighting becomes important. Higher lm/W LED systems ensure that the energy used for lighting is kept at the optimum level, even when the lux levels are higher than conventional systems.
PERSONAL CARE AND COSMETICS MARKETS
For personal care and cosmetics markets, it is ideal to have lighting systems that do not create a homogeneously distributed sharp-hard shadow that makes product details clear. In these areas where wall units occupy a large space, under-rack lighting and furniture-integrated lighting systems are used to ensure that the products are displayed properly. Depending on the ceiling system, flush or surface-mounted products may be preferred. PVC tension ceiling lighting can also be used according to the store architecture.
The preference for products with high color rendering index in cosmetic departments allows the product colors to be perceived accurately. Special lighting products can be used in the stores where skin care and make-up trials are made. Particular attention must be paid to the mirror-front lighting. Mirror-front lighting is based on the principle of lighting the face area of the person looking at the mirror in an homogeneously diffused manner not casting a shadow. It is recommended to illuminate this region with light sources located vertically on both sides of the mirror. There are also examples where light sources are used vertically on the mirror or all around the mirror.
FURNITURE AND HOME DECORATION STORES
In furniture and decoration stores, it is important to create an atmosphere that can make the shopping experience different. Properly designed lighting systems support purchasing activities by extending the time spent in the store.
The sales strategies of furniture and decoration stores are based on attracting customers who want to get quality furniture or decoration materials during especially in opening anniversary, discount and campaign periods. Therefore, in the design of the space, which is considered as a whole with the lighting system, it is necessary to create impressive atmospheres that extend the length of stays in a store. It is important to install energy efficient and long lasting systems in stores with large exhibition space. Spots that can be mounted on a rail are advantageous in terms of flexibility in case of any change in the shop display layout. Different lighting techniques can be used locally according to display layout and the features of the displayed products.
Products with natural white and cold color temperature and made of glass, chrome and reflective materials are used to illuminate household items and office furniture with modern lines; while luminaires with warm light are recommended for the illumination of household items made of wood. The energy used for lighting in stores that do not receive daylight and occupy large space becomes important. Depending on the busy hours during different times of the day, it is possible to reduce the energy costs through the regional dimming. Energy savings can be achieved by keeping the lux level constant with constant light control in stores with roof windows receiving daylight.
AUTO GALLERY AND SHOWROOMS
Correctly designed lighting systems in auto galleries and showrooms support sales activities by bringing vehicles to the forefront with appropriate light. At the same time, it creates a comfortable environment for visitors from the visual point of view. Auto showroom and galleries are complex structures that include different functions such as vehicle display areas, offices, waiting areas, workshops, parking areas. In the display areas, the most intriguing part of these structures, well-designed lighting systems bring out the vehicles to the foreground. Therefore, comfortable environments that provide enjoyable experiences for visitors can be created.
Due to the high reflection character of the vehicle surfaces, direct-indirect light distribution, general-zone lighting rate, and color temperature are important. Keeping the light intensity in certain areas is advantageous for energy saving as well as creating an attractive atmosphere. In the showroom areas where suspended ceiling systems or long-span space-cage systems are involved, the lighting product type should be selected for ceiling construction. In high ceiling volumes, which usually receive daylight from roof claws, stalactites are preferred. The intersection of rayspots preferred at different angles can be used in the exhibition spaces brought to the forefront with the possibility of flexible arrangements.
Dynamic atmosphere can be created by color temperature or color changes through PVC stretch ceiling lighting in suitable sections. In some showrooms, these areas are customized by differentiating lighting products used in areas such as new vehicle displays, vehicle accessories, paint selection counters. Long lasting LED systems with high lumen values are ideal for illuminating showroom areas with high color rendering values.